Where to find Keyword Analysis

Keyword Analysis is one of the five collapsible sections in the per-page right panel. Open any page from the Pages list and expand the section to see how your text actually weights against itself.

Unlike the site-wide keyword tools, this view is scoped to a single page. That makes it the right place to confirm a target term is present, prominent, and not overused on the page that should rank for it.

The three top stats

1. Total Keywords

The first stat counts every distinct keyword detected on the page, for example 231. A higher count usually means a longer, more topically diverse page. Very low counts can flag thin content.

2. Avg Density

Average density across all detected keywords, for example 0.40%. This is a quick gut-check: if the average drifts above 1% you may have repetitive copy, and if it sits very low your individual terms are likely too thin to rank.

3. Total Frequency

The sum of every keyword occurrence on the page, for example 2958. Use it as a rough proxy for content depth. Pages with very low total frequency rarely carry enough signal to compete on competitive queries.

Filtering the keyword list

4. Word count filter

Switch between 1 word, 2 words, and 3 words to see single terms, bigrams, or trigrams. Single words are useful for topical scope. Two and three word phrases reveal the long-tail queries your copy naturally targets.

5. Search keywords field

Type any substring into the Search keywords field to filter the table down to matching rows. The filter stacks on top of the word count tabs, so you can isolate, for example, every two-word phrase containing your brand name.

Reading the keyword table

6. Keyword table

The table lists every keyword with three columns: Keyword, Freq, and Density. For example, in interaction design with a Freq of 14 and a Density of 0.6% tells you the phrase appears 14 times and accounts for 0.6% of the page's words.

Density ranges that matter

• Below 0.5% means the keyword is under-used. If this is your target term, work it into headings, intro copy, or alt text.

• 0.5% to 2% is the ideal band for a primary term. Strong without looking forced.

• Above 2 to 3% is over-used and starts to look like keyword stuffing. Replace some occurrences with synonyms.

Sort by Density descending and scan the top five terms. If your target keyword is not in that group, the page is probably not topically focused enough to rank for it.

Density is a coarse signal. Modern search engines weigh placement, headings, and semantic context far more than raw repetition. Use these numbers as guardrails, not targets.