1. Show Details / Hide Details Toggle

The Keyword Analysis section is collapsed by default. You will see summary stats (Total Keywords, Avg Density, Total Frequency) in the collapsed header row. Click Show details to expand the full section, which reveals the word-count filter buttons, the search field, and the keyword table. Click Hide details to collapse it again. Your Target Page selection determines which Framer page's data is shown.

Total Keywords: 50

Unique terms found

Avg Density: 0.84%

Across all keywords

Total Frequency: 10,371

Total word occurrences

2. Total Keywords

The count of unique keyword terms found across the page content. For example, a value of 50 means 50 distinct words or phrases were extracted from the crawled text. This count includes stop words (like "and", "the", "to") and common terms unless you filter the table using the word-count buttons or the search field. A higher count simply means more varied vocabulary on the page, not better or worse SEO.

3. Avg Density

Average keyword density across all keywords on the page, expressed as a percentage (for example: 0.84%). The formula is: Density = (keyword frequency / total words) x 100. An average density near 1% or below is generally healthy and natural-sounding. Spikes above 3 to 5% for any single term may be flagged by Google as keyword stuffing, which can negatively impact rankings. Check individual term densities in the keyword table for a more precise view.

Note: Avg Density is an average across all terms, so a high-frequency stop word like "the" will push the average up. Pay more attention to the individual density of your target focus keyword in the table than to the overall average.

4. Total Frequency

The total number of keyword occurrences across the entire page content (for example: 10,371). This is the sum of every word's frequency count added together. A high total frequency simply means the page has more content words overall, not necessarily a problem. Pages with longer, more detailed content will naturally have higher total frequency counts. Use this stat as a baseline when comparing keyword density across pages of similar length.

5. Word Count Filter

Three filter buttons appear above the keyword table: 1 word, 2 words, and 3 words. Click a button to filter the table to single words, two-word phrases, or three-word phrases. Use the 2-word and 3-word filters to find long-tail phrases that appear naturally in your content. These multi-word phrases are often excellent candidates for focus keywords because they already exist in your text and tend to carry lower keyword difficulty scores.

6. Search Keywords Field

A search input sits above the keyword table. Type any word or partial phrase to filter the keyword list in real time. The table updates immediately as you type, narrowing down results to rows that match your query. This is most useful when you have 50 or more keywords and want to jump straight to a specific term without scrolling. Combine the search field with the word-count filter for precise lookups (for example: switch to 2 words, then search for "design" to find all two-word phrases containing "design").

7. Keyword Table: Keyword, Freq, Density

The main table displays three columns. Keyword: the term or phrase extracted from the page content. Freq: how many times it appears on the page. Density: its percentage of the total word count. Rows are sorted by frequency descending by default, so the most common terms appear at the top. Common stop words will appear prominently in the 1-word view: use the 2-word or 3-word filter to surface more actionable phrases.

How to Use Keyword Analysis to Find Focus Keyword Ideas

The keyword table is not just a reporting tool. You can use it as a focus keyword discovery engine. Here is a simple workflow:

• Switch the word-count filter to 2 words. Scan the list for phrases that appear 10 or more times. These are phrases your content already naturally uses, which makes them easier to rank for.

• Switch to 3 words. Phrases appearing 5 or more times in the 3-word filter are strong long-tail candidates. Three-word phrases typically carry lower keyword difficulty and more specific search intent.

• Take any candidate phrase and type it into the Focus Keyword input field above the Saved Keywords list. Click Check to get the search volume and KD score. If volume is reasonable and KD is not red, save it as a focus keyword.

• Repeat across two or three pages to build a focused keyword set for your entire site without relying on external tools.

Tip: A phrase that appears 20 or more times naturally in your content and has decent search volume is a strong focus keyword candidate. Your content already supports it, which means less rewriting and a shorter path to ranking.