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AI Personalization
Brand Identity Section: Brand Name and Brand About in RankFrame
Learn how to fill the Brand Identity section of RankFrame Personalization. Set your brand name and write a brand description that teaches the AI what your business does.
Last Updated on
Read Time
3 min read
Filling the Brand Identity Fields
1. Brand Name
A single line free-text field for your official brand name (e.g. "7 Seers"). Use the exact spelling and capitalization you want to appear in AI-generated copy. If your brand has a stylized form (e.g. all caps, mixed case), enter it the way you write it in marketing materials. The AI will use this name verbatim in meta descriptions, alt text, and schema fields.
2. Brand About
A multi-line description of what the business does, who it serves, and what makes it different. This is the most important text field in all of RankFrame. The AI quotes from it, paraphrases it, and uses its tone as a model for generated copy. A weak Brand About (one sentence, generic adjectives) produces weak AI output. A strong Brand About (3 to 5 sentences, specific, opinionated) produces strong AI output.
3. What Makes a Strong Brand About
Three things: (a) what you do (the actual service or product), (b) who you serve (specific audience descriptors), (c) what is unique (your edge, philosophy, or proof). Avoid vague claims like "we deliver excellence". Replace them with concrete capabilities like "we ship Framer landing pages in 14 days with built-in SEO".
4. Brand About Length and Format
Aim for 50 to 200 words. Use line breaks to separate ideas. Bullet points are fine if your tool supports them but plain paragraphs work just as well. The AI does not care about formatting: it cares about the content. A focused 80-word Brand About beats a rambling 400-word version.
5. Examples of Effective Brand About Copy
See the contrast below. The generic example uses safe but useless language. The strong example names the service, the audience, and the differentiators in plain sentences.
Generic example (avoid): "We are a creative studio that builds amazing websites for our clients. We care about quality and design."
Strong example (preferred): "7 Seers builds Framer websites for SaaS founders. We design for conversion, not just looks. Every site ships with full schema, optimized speed, and a 7-day SEO audit. Based in Lucknow, working with founders globally."
Tips for Writing Brand About
Include your service noun (websites, agency, course, app).
Name your customer type (SaaS founders, local clinics, indie creators).
Mention one or two differentiators (speed, niche, proof).
Mention location if relevant to the audience or SEO strategy.
Frequently asked questions
Can I write Brand About in a different language?
Yes. The AI handles non-English input. Generated copy will reflect the language of your Brand About. If you want English output but your brand description is in Hindi, write it in English here.