Filling the Strategy Fields

1. Main Goals

A multi-select dropdown showing options like Increase Traffic, Generate Leads, Boost Sales, Brand Awareness, Local Presence, Improve Authority. Click to open the dropdown, then check each goal that applies. The header shows your current count (e.g. "4 Goals Selected"). The AI uses goals to bias copy: a "Generate Leads" goal pushes AI to write conversion-oriented descriptions for your Framer site. A "Local Presence" goal emphasizes location in alt text and schema.

2. Industry (Tag Input)

A tag input field. Type an industry name and press Enter to add it as a tag. Common entries: SaaS, Agency, E-commerce, Startup, Healthcare, Finance, Education. You can add multiple tags if you operate across industries. The AI uses Industry to choose vocabulary appropriate to your sector (e.g. SaaS-specific phrasing for SaaS sites).

3. Audience (Tag Input)

A tag input field similar to Industry. Type an audience descriptor and press Enter. Examples: SaaS Founders, Business Owners, Premium Businesses, Marketing Teams, Indie Hackers, Local Service Customers. Be specific. "People" or "everyone" is useless to the AI. "B2B SaaS founders running early-stage startups" gives the AI precise targeting for tone, vocabulary, and pain points.

4. Competitors URLs

A multi-line input where you add competitor URLs one per line (e.g. https://dashdigital.studio/). Click the "+ Add Competitor" link to add a new line. Include 3 to 5 direct competitors. The AI uses competitor URLs to understand your positioning context: it does not copy competitor copy, but it uses competitor positioning as a reference for differentiation in your generated meta descriptions.

5. How the Four Fields Work Together

The AI combines all four signals to produce contextual output. A site with "Generate Leads" + "SaaS" + "SaaS Founders" + 3 competitor URLs gets AI output tuned for SaaS-founder lead generation, with positioning that differentiates from the listed competitors. Filling all four fields is significantly more powerful than filling one or two.

6. Save Settings

The full-width purple Save Settings button at the bottom of the Personalization tab saves both Brand Identity and Strategy in one action. Changes take effect on the next AI generation. There is no separate save for the Strategy section.